Our Mission
We exist to put the perfect lure in every angler’s hand. Whether you’re battling monster pike in Scottish lochs or chasing bass in American lakes, our carefully curated selection of high-performance jigheads, chatterbaits, and spoons delivers the edge serious fishermen demand.
Why Anglers Choose Us
Tournament-Grade Selection
From Daiwa’s precision-engineered jig heads to Abu Garcia’s heavy-duty jigs, we stock only proven performers that consistently outfish the competition.
Value Without Compromise
Our exclusive sales make premium gear accessible – like the Storm Ultra Eel Jig Head at 30% off, letting you invest in quality while saving for your next trip.
Global Reach, Local Knowledge
Based in Chester but shipping worldwide (except select regions), we combine British angling heritage with international shipping solutions.
Our Tackle Philosophy
Every product in our shop passes the “Kinetic Test” – it must deliver:
- Unmatched action – Like the lifelike roll of our Kinetic Rolling Herring Jigs
- Durability that lasts seasons – Not just a few outings
- Smart engineering – Such as the perfect weight distribution in our Decoy SV series
More Than a Shop
We’re building a community of passionate anglers. When you shop with us, you gain:
- Access to limited-edition gear before general release
- Expert advice from our team of tournament anglers
- No-hassle returns because we stand behind every product